Rating  - Excellent book!!!
This book is a must have for a trader. It even explains shorting in detail, which can be hard to find info on. The book is actually fun to read, it is not dry and boring. I have enjoyed reading this book, and learned some new things. I will definitly keep this book handy for a reference. I also recomend Elder's other books, "Come Into My Trading Room" (which is great for beginners), and "Entries and Exits". Another book that is great is "Timing the Trade" by Tom Obrien.
Rating - Sell & Sell Short Review
S&SS was a distinct pleasure for me to read. I have read all of Elder's works, and in many ways started my career as a trader in his footsteps with Trading for a Living in the early 90's. However, having finished S&SS, I feel, as do no doubt many people who have a similar relationship with him, that he has opened himself up to us as he never has previously.
S&SS is Elder's best work to date. He is more direct, more focused in his approach and in the advice he gives. Firmer, less equivocal in his method and the tools it employs, and in his attitude to discipline and follow through. The book was a rich learning experience and pleasure to read and mark up.
For beginners this is the best of Alex Elder's works with which to become initiated to his methodology. While the title focuses on selling, and the subject is indeed covered thoroughly, all of his approach is contained in S&SS.
For the seasoned trader, whether a practitioner of Elder's methods or not, the refinements to his approach (inclusive of all of his work) that are presented in S&SS are well worth the time to read them. S&SS adds new and improved nuance and substance to the corpus of the Elder school.
Rating  - More of the Same
I've read most of Elder's excellent books. I was disappointed to find that this book contains, I believe, only one chapter on short trading. Most of what is in the book is contained in Elder's previous books. Of course, Elder's masterpiece "Trading for a Living" is a difficult act to follow. For me, Elder's "Trading for a Living" or Bill Cara's terrific new book "Lessons From the Trading Wizard" are superior to this book.
Rating - Sell and Sell Short- Dr Elder at his best.
His book and workbook is helping me to get to the next level. I am using both of his first books to make money and his latest book to help clarify where I went wrong. The chapters on Trading Psychology/Risk Management and keeping records are right on target to help traders make money.
Rating - Every trader needs to read this book
If you are searching around on Amazon for a book on trading stocks then look no further, this is it. I have been a successful trader for years and read over 85 books on trading, in my opinion this is the best. While as the title suggests it teaches when to sell your stocks for profits, and also does the best job I have seen on explaining short selling and when technical indicators show to short. This book is a complete book for any trader. The main lessons of this book is when to lock in profits and exit a trade using a target, and how to double your potential for profits by not only buying stocks but also selling stocks short and buying them back at a lower price for profit. Professionals sell short because while overall the stock market drifts upward, when a stock falls it falls over twice as fast as it rises. I sell short and it is a powerful tool when used correctly. This book will show you when it is appropriate to short.
Dr. Alexander Elder is the only author I am aware of that integrates trading psychology, money management, and record keeping into one book. These three factors will determine whether you are successful in the market or not, even more than the trading method you choose.
You will learn the three great divides in trading, technical vs. fundamental, trend vs. counter trend, and discretionary vs, systematic. The author follows a discretionary strong technical approach trading counter trend for the most part. However what you learn in this book can be applied to any type of trading. The authors own technical approach uses prices, volume, exponential moving averages (13 day, 26 day), envelopes, MACD, and force index. Limit your tools to no more than five, more is less, any more just causes confusion. The main method you will learn in this book is using the moving averages as a technical base for agreed upon value and buying at the lower edge of the envelope and selling at the high edge of the envelope when you have favorable MACD and force index agreement, or buying at value between the EXP MAs.
If you are going to be a trader you must follow the money management suggestions in this book. NEVER risk more than 2% of your total equity on a trade, and if you lose 6% of your equity in a month you must stop, clear your head and start back next month. If you follow the 2% rule from the book, it will be a major life lesson in your trading and save you a ton of equity draw downs.
Your long term success as a trader is determined by your ability to learn from your mistakes and not repeat them. The best way to do this is to keep detailed records on a spreadsheet and charts of each trade and a diary of why you traded. You must look squarely at each loss and win. If you learn from each bad trade and limit your loss to less than 2%, it can turn into a long term positive.
This review only scratches the surface of this great book. It is packed with very helpful principles, real trades, humour, and is just outstanding. I really grew as a trader from reading and implementing Dr. Elder's best selling classics "Come into my trading room" and "Trading for a living", but in my opinion this one is the best, using exerpts from his past books to build an even more complete picture. If your dream is to trade for a living or just trade succesfully this is the book to buy.
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